REVIEW · MADRID
Madrid: Ultimate Food Tour of Local Markets & Tapas
Book on GetYourGuide →Operated by Devour Tours · Bookable on GetYourGuide
First-time in Madrid and you still can’t name your chocolate? Good. This 3-hour walk turns you into a fast Spanish foodie, starting with the real story behind churros and chocolate and ending in Plaza Mayor with that one snack you keep thinking about later. I especially like how the route mixes classic bites with market shopping, so you’re not just eating, you’re learning what makes each ingredient worth seeking out.
Two things I like a lot: you get a serious spread of food (15+ tastings across 8 family-run stops, plus a drink), and the guides—people like Flo, Liliana, and Jose—tend to connect flavors to local habits and venue history in a way that makes the whole meal feel practical, not like a lecture. One consideration: it’s a walking tour with uneven timing and no strollers or wheelchair access, so wear shoes you trust and plan on walking at a moderate pace.
In This Review
- Key Highlights You’ll Actually Care About
- How This Tour Maps Madrid’s Food Life in 3 Hours
- Starting at Plaza Santa Ana: Easy Meeting Point, Real Neighborhood Energy
- Stop One: Chocolate Madrid and the Churros Reality Check
- Bread With a Purpose: MOEGA Empanadas y Pan Gallego
- The Big One: Mercado de Antón Martín for Olives, Cured Meats, and Olive Oil
- The Deli With a Secret Past: Cheese Tasting at Casa González
- Plaza Mayor Snack Time: Calamari Sandwich Done the Local Way
- What’s Included (and Why It’s Not Just a Ticket to Eat)
- Dietary Options: Helpful, but Not Magic
- Accessibility and Who This Walk Fits Best
- What the Best Guides Tend to Do (and Why You’ll Feel It)
- Price Check: Is $93 Worth It?
- Should You Book This Madrid Food Tour?
- FAQ
- How long is the Madrid Ultimate Food Tour of Local Markets & Tapas?
- Where does the tour start and how do I find my guide?
- How many stops and tastings are included?
- Is there churros on this tour?
- What food is served near Plaza Mayor?
- Can this tour handle dietary restrictions?
- Is the tour suitable for vegans or people with celiac disease?
- Is hotel pickup included?
Key Highlights You’ll Actually Care About

- 15+ tastings across 8 family-run stops in just 3 hours, so you eat like a local daily circuit
- Mercado de Antón Martín for olives, cured meats, produce, and extra virgin olive oil, plus vermouth explained
- A morning-churros schedule only: if you book 5 pm, you swap churros for tapas and a beer
- You’ll stop for bread that locals rave about, including chorizo-stuffed rolls at MOEGA–style bakeries
- Plaza Mayor snack time: a calamari sandwich eaten the way locals do—standing outside
- English-speaking guides often bring food facts and venue stories to life (and adapt for several diets)
How This Tour Maps Madrid’s Food Life in 3 Hours

This isn’t a sit-and-stare tasting menu. It’s a walk that mimics how Madrid eats on ordinary days: coffee first, bread and cured goods next, a market stop for the ingredients that matter, then tapas-style bites until your afternoon decides it’s dinner too.
At $93 per person for 3 hours, the value comes from concentration. You’re paying for access—local storefronts, family-run counters, and market stalls—plus an English-speaking guide who helps you order, understand, and taste everything without guessing. By the end, you should feel like you could navigate Madrid’s food world on your own, not just collect a few Instagram snacks.
The pace matters. If you like a relaxed stroll with stops spaced for eating, you’re in the right place. If you want a minimal-walking tour, skip it; this one keeps you moving.
You can also read our reviews of more food & drink experiences in Madrid
Starting at Plaza Santa Ana: Easy Meeting Point, Real Neighborhood Energy

The tour begins in Plaza Santa Ana, at the statue of Calderon de la Barca in front of the big white hotel. Arrive 15 minutes early so your guide can find you easily—look for the red Devour Tours tote bag or sign.
Why this matters: Plaza Santa Ana is central enough that you’re not trekking across town before you even eat. It’s also the kind of square where you’ll feel the city’s everyday rhythm immediately—people grabbing coffee, locals cutting through streets, and that Madrid “do your errands on foot” vibe.
Wear comfortable shoes. Seriously. Even if you don’t consider yourself a big walker, you’ll be doing multiple short blocks between stops.
Stop One: Chocolate Madrid and the Churros Reality Check

Your first tasting is at Chocolate Madrid. On morning tours, this is where you’ll unlearn your churros assumptions and learn about the real origins behind chocolate—served with the churros you thought you already knew.
And here’s the schedule twist that affects what you get: churros stop is only available on morning tours. If you choose the 5 pm departure, you’ll instead visit a popular tapas bar to try two beloved local tapas and a beer.
So if churros are your must-do, book morning. If you’re more of a tapas-and-beer person, the 5 pm option might be better. Either way, the start is designed to get you eating in the right order—sweet first, then savory.
Bread With a Purpose: MOEGA Empanadas y Pan Gallego

Next up is MOEGA Empanadas y pan gallego. You’ll taste their bread, including the kind of freshly baked, chorizo-stuffed roll that shows up on Madrid breakfast and snack tables when people want something filling but not heavy.
This stop is more than comfort food. It’s a lesson in why “good bread” can feel harder to find than you’d expect when you travel. In Madrid, the quality of bread isn’t just background—it’s part of the sandwich, the bread-and-meat snack, and even the morning mood.
Practical tip: take a second after the first bite to notice texture. These are the kinds of places where bread matters because it holds up under toppings and doesn’t turn soggy five seconds later.
The Big One: Mercado de Antón Martín for Olives, Cured Meats, and Olive Oil

The heart of the tour is the market stop at Mercado de Antón Martín. You’ll spend about 40 minutes here, exploring stalls the way locals do—people in line for daily groceries, not tourists hunting souvenirs.
What you’ll taste along the way includes:
- flavorsome olives
- cured meats
- locally sourced produce
- and extra virgin olive oil, Spain’s liquid gold
You’ll also sip red vermouth and learn why it’s special and when people drink it.
This is where the tour becomes useful for your entire trip. Market tastings teach you what to look for later in specialty shops—good olive oil, proper cured meats, and the real versions of everyday items. Once you taste it here, your later grocery shopping gets smarter instead of random.
If you’re worried about standing around in a crowd: the tour is structured for tasting, so you’re not wandering aimlessly with a guide just telling stories. You stop, sample, then move on.
A few more Madrid tours and experiences worth a look
The Deli With a Secret Past: Cheese Tasting at Casa González

After the market, you’ll head to Casa González, a neighborhood deli with a surprising backstory: in the 1930s, the owner’s father held clandestine meetings connected to plotting against Spain’s newly established dictatorship. Today that same space is used for a mini tasting of cheeses from around Spain.
Even if you’re not a major cheese person, this stop works because the tasting is paired with context—place matters. You’re tasting something specific from a country with clear regional food identities, and the guide helps you notice differences rather than just consuming bites.
One small caution: this part of the tour is more about cheese knowledge and pairing than “wow, I can’t stop eating.” If you love trying different flavors, you’ll enjoy it. If you’re cheese-avoidant, plan for the fact that this stop is central to the experience.
Plaza Mayor Snack Time: Calamari Sandwich Done the Local Way

Then comes the area around Plaza Mayor—one of the most central squares in Madrid, tied to important events past and present. You’ll also get the kind of snack you’ll see everywhere, but you’re trying the best version today: a calamari sandwich.
The standout detail: you’ll eat it standing outside the bar, like locals. That’s a small thing, but it changes the feel. You’re not turning food into a ceremony; you’re treating it like a quick street moment you earn after hours of tasting.
Expect it to be crunchy, with calamari rings cooked in light batter. It’s the right final bite because it’s savory, portable, and doesn’t feel like you’re just eating dessert again.
What’s Included (and Why It’s Not Just a Ticket to Eat)

Your tour includes:
- a local English-speaking guide
- a walking tour
- 8 stops with 15+ tastings and 1 drink
The “1 drink” part matters because it ties into the food logic. You’re not just swallowing flavor; you’re learning how locals drink alongside it. Vermouth at the market is a great example—sweet-ish, aromatic, and designed for aperitif time.
Also: many guides on this route lean hard into making sure people understand how to eat each item correctly. That shows up in what you’ll get—like learning how to order coffee or how churros are meant to be eaten—things that actually help once you’re on your own again.
Dietary Options: Helpful, but Not Magic

This tour can be adapted for:
- Vegetarians
- Pescatarians
- Gluten free (but not celiacs)
- Dairy free
- Non-alcoholic options
- Pregnant women
But there’s a key limitation: you may not have a replacement food option at every stop. The tour provider says it’s not suitable for vegans or for people with celiac disease. It also isn’t suitable for gluten intolerance.
So what should you do? If you have allergies or strict needs, contact the activity provider ahead of time so they can arrange ingredients and replacements. This is one of those tours where “generally okay” is not enough.
Accessibility and Who This Walk Fits Best
This experience is not suitable for guests with mobility impairments, wheelchair users, or strollers. It’s also a walking tour, and you should be comfortable walking at a moderate pace.
Who it suits best:
- first-timers who want a grounded introduction to Madrid food
- people who like market energy as much as restaurant menus
- foodies who learn better by tasting while walking
- families are often accommodated well (some groups even include kids), as long as everyone can walk the route comfortably
What the Best Guides Tend to Do (and Why You’ll Feel It)
When guides like Flo, Nicole, Mitzi, David, Arantxa, or Montse lead this tour, a pattern shows up: they don’t just list dishes. They explain why these places do what they do and how locals order and eat.
In plain terms, that means:
- you’ll know what you’re tasting and how to pronounce the things you’ll want later
- you’ll get practical ordering tips (coffee, churros, tapas)
- you’ll feel included, even when the group has kids or mixed tastes
If you’re the type who wants a friendly host with stories and clear food guidance, this format usually clicks.
Price Check: Is $93 Worth It?
For $93, you’re paying for three things:
1) Access to 8 family-run stops and a major market
2) A guide who helps you taste and understand what matters
3) Enough food that you’re likely to stay full for hours
That last point is important. This tour is built around multiple tastings—15+ bites plus a drink—so you’re not nibbling your way through disappointment. Several people describe leaving so full they didn’t need to eat again for a long time, and that matches the structure here: sweet start, savory bread, market tastings, cheese, then a final Plaza Mayor snack.
If you prefer to graze all day and you hate spending time researching where to go, the cost usually makes sense. If you already know exactly which markets and tapas bars you want, you might not need a guided loop. But most first-time visitors find the guidance saves time and guesswork.
Should You Book This Madrid Food Tour?
Book it if you want a fast, local, food-first orientation: market ingredients, family counters, and Madrid snacks that feel like real daily life. It’s ideal for first-time visitors, couples, and anyone who enjoys learning by tasting rather than reading.
Skip it if:
- you need a stroller or wheelchair-friendly tour (this one isn’t set up for that)
- you’re vegan or have celiac disease or severe gluten intolerance
- you don’t like walking or you’re expecting a mostly seated experience
One last decision helper: if you love churros, choose the morning option. If your plan is more tapas-and-beer at night, consider the 5 pm schedule instead. Either way, come hungry and bring water if you think you’ll need it—Madrid walking makes people thirstier than they expect.
FAQ
How long is the Madrid Ultimate Food Tour of Local Markets & Tapas?
It lasts about 3 hours.
Where does the tour start and how do I find my guide?
Meet in Plaza Santa Ana at the statue of Calderon de la Barca, in front of the big white hotel. Arrive 15 minutes early, and look for your guide holding a red Devour Tours tote bag or sign.
How many stops and tastings are included?
You’ll visit 8 stops with 15+ tastings and 1 drink included.
Is there churros on this tour?
Churros are only available on morning tours. If you book the 5 pm tour, churros are replaced with a popular tapas bar visit featuring two tapas and a beer.
What food is served near Plaza Mayor?
You’ll try a calamari sandwich near Plaza Mayor, eaten standing outside the bar like locals.
Can this tour handle dietary restrictions?
It can be adapted for vegetarians, pescatarians, gluten free (not celiacs), dairy free, non-alcoholic options, and pregnant women. But replacements may not be available at every stop.
Is the tour suitable for vegans or people with celiac disease?
No. The tour is not suitable for vegans or for guests with celiac disease.
Is hotel pickup included?
No hotel pickup and drop-off is included.


























